I think we could all safely say that social media marketing is here now to keep on the consumer as well as the business front.Social media strategy - However what seems to daunt and even paralyse some people in getting started is the very amorphous (hard to measure too) nature of social media tools. By being to risk-phobic in social media exploration, it seems a pity that so many individuals and businesses are missing out.Social media marketer - The other thing that many of us including me forget from time to time is that social media is essentially good marketing conducted online.It is about knowing your target market, possibly segmenting that market and then tailoring the content to each and every sub-group. Its not really brain surgery.However it appears a few thousand global geeks and gurus have gotten in over-complicating social media, what it is and can be, clouding its essential simplicity and actual familiarity. Social media marketing done correctly is absolutely like running a successful marketing strategy. Period.Sure you may have advanced technology but also for those of us who worked in direct marketing inside the days if this was the newest fad for marketers..it is forget about complex or baffling!Back then it might get pretty complicated deciding what customer attributes a database ought to be segmented by, how big a sample should be taken when conducting campaigns to acquire desired revenue, what will be a reasonable response rate and then the legality of direct mail campaigns with rising privacy, requiring whole in-house legal teams being mounted on major marketing teams.